The High Cost of Cheap Food

"The High Cost of Cheap Food" is a new series on the hidden costs of feeding a nation---and increasingly, the world---on an unsustainable slurry of scraps and toxins.

1. A fast food diet is an unhealthy diet.

Fast food is not a healthy food choice, to say the very least. As long as we buy our food, cash, and only pay for our health care indirectly, if at all, we will continue to believe that value meals are a bargain and health care is expensive. People buy food on impulse, often when we’re hungry, from companies that indulge our tastes for salt, sugar, and fat. If people shopped for their food as carefully as they do for insurance, or even if the health of our food were as well regulated as insurance, we would all eat better.

For nearly all of us, nearly all of the time, Big Food decides what we eat. They control the market, so that even though it looks like a lot of individuals expressing their freedom to choose, in reality there are not enough differences among the choices, and high quality foods are available in far fewer places. The fast food industry sells us an abundance of food made from cheap, refined, low quality ingredients, like “pink slime” and Coca-Cola, foods that are proven killers. This irregularity of regulation in a country that licenses drivers, pet owners, and hair stylists, is explained by the “Amazing Revolving Door” among industries and the agencies that regulate them.

Fast food does not nourish, because it’s designed to be made from a minimal number of the cheapest ingredients available, by people who’ve received very little training---the better to afford the massive turnover of the fast food industry, which pays a starvation wage to its employees. And neither the government nor the marketplace forces corporations to do a better job of feeding the country.

We as consumers are not the end of the line. Everything works in circles---cycles that provide feedback at every step. The marketplace currently prioritizes cheap food over nourishment, quick meals over Slow Food. The entire model for fast food is unhealthy at every level, and getting worse. The good news is that by demanding freshness, diversity, transparency, and justice from the food systems that serve us, the benefits of healthy eating become not just personal, but social. Making better food choices improves the health of the workers, animals, and ecosystems that nourish us, by creating demand in the marketplace for products that are sustainably raised and harvested, and fairly traded.


Next week: The Leading Causes of Death

Image credit: Νick P/Flickr

How do you want to eat when you grow up?

I grew up eating white bread in the suburbs. 

When my parents got married and had me and my little sister, they were not yet very experienced at feeding themselves. Dad wouldn’t learn how to do much more than simmer water for a baby bottle until our mother went back to work in the early ‘80s, forcing comparisons to “Mr. Mom.” His own father lived his whole life never learning to cook for himself, always catered to by Grandma and before that, no doubt, his own mother.

My mother says her own mother was a lousy cook, and that dinner hours were fraught, plagued by lumpy mashed potatoes and spilled milk. Between them, these two Baby Boomers, our parents, decided that when they had kids and a home of their own, they would make dinner more pleasurable: they would eat what they damn well pleased. No liver. No spinach. And no more lumpy mashed potatoes.

At least one of the problems was that neither one of them had much interest in cooking. My mother was expected to take on the responsibility, so she learned to make a ragu from an Italian girlfriend, and set to burning toast and making too much macaroni and cheese from the box for her new husband for the next decade or two. Christmas morning pancakes came from a Bisquick box. In second grade, my teacher, Mr. Conway, hosted a breakfast potluck in the classroom because he wanted us to taste real maple syrup, only he couldn’t find any. At home, weekday dinners were Shake N’ Bake pork chops or chicken, or a London broil that set off the fire alarm, with sides of boxed au gratin potatoes and frozen broccoli. When I was little, we’d have Jell-O chocolate pudding or gelatin with Cool-Whip for dessert.

My parents only liked a few vegetables---corn, broccoli, green beans, potatoes---and always prepared them in the same few ways. Green beans always came French cut from the can, served cold with a vinaigrette. Salads were composed of iceberg lettuce, cucumbers, and tomatoes, and maybe some carrot shavings, croutons, or fake bacon bits from a shaker.

I didn’t like raw tomatoes as a kid. (I do, now.) I didn’t like a lot of other raw things, because they were served year round, without regard to season. I didn’t know that a ripe Bartlett pear is yellow, not green, and so to wait for it. I didn’t know when to anticipate tomato season.

On first taste, I didn’t like homemade macaroni and cheese, preferring the kind that comes from a box. I preferred cakes made from a mix to those from a bakery, or from scratch. (Who made a cake from scratch? I didn’t even know how. No one I knew made them.) My taste in cheese hasn’t strayed very far from the flavors of my childhood. I still don’t like them very smelly, or with visible mold (and yet Gorgonzoloa remains so trendy), or too tangy. I stick to the soothing textures of ricotta and Cheddar; for dash, a sprinkling of queso fresco, or a grating of Romano.

Someone told me about their childhood of eating only white food: white bread, white pasta, Saltines, chicken breast. I was saved from this fate by other people. Besides the parents of friends and classmates, and teachers eager to broaden my horizons, we went to restaurants where I was allowed to order off the adult menu from an early age, and I had neighbors, and grandparents who liked strong flavors, things like smoked eel, steamer clams, calamari, mashed turnips, and pickles. I associate the smell of sauerbraten with my maternal grandmother’s kitchen. Her parents kept a bowl of mixed nuts in the shell in their parlor, and I always wanted to play with them and eat them: to use the nutcracking tools, or just to sift my hands through the bowl, feeling their smooth and rough shells. My father’s mother made spicy sauces, kept a broad array of charcuterie on hand for snacking with crusty Italian bread, and served a traditional seven seafoods meal on Christmas Eve.

Except on holidays, I never ate turkey, fish, sweet potatoes, or olives. If it wasn’t too much trouble, and was wholesome, my mother might indulge me in odd requests. I asked for spinach after watching “Popeye” and got it, out of a can, with butter. I’m surprised I ever went back to it. (Thank you, saag paneer!) Once I tried prunes, I decided they were a superior version of raisins, and started snacking on them. I was still too young for my peers to tease me about their association with old age.

After school, I would watch syndicated sitcoms and eat American cheese slices folded into quarters, atop Saltine crackers. In the mornings I had cold cereal with milk. School lunches were mystery meat, more bread and milk, granola bars or bakery cookies, ice cream. Sometimes I ate a piece of fruit or some raisins. Treats came wrapped from the store, bought for guests or with allowance money: candy bars, cookies, cakes.

What did you eat when you were a kid, and was it good? Do you still eat like that, or has your diet changed? For better or worse? How do you define “better” or “worse”---is it flavor, convenience, nutrition, or something else?

When I got a job in a supermarket as a teenager, I bought myself other treats: olives, root beer, fried potato sticks (in a can), herbal teas. I was trying new things as well as indulging old comforts, finding out what I liked and who I was, which I thought of as being more or less the same thing. Some of what I tried in my twenties didn’t stick, but a lot of it did.

There are a few foods here and there that I still get the same comfort and enjoyment from as I did---ice cream and cheese are at the top of the list---but for the most part, I eat different foods from what I ate as a child. There are the things I didn’t like and do now, but mostly, there are the foods I wasn’t exposed to very often or at all, that I’ve developed a taste for and now enjoy.

The first time I ever tasted lamb was at a friend’s house when I was eleven. Her mother offered me a platter of cold chops so casually, I didn’t realize that they are expensive. It was delicious, but I mostly forgot about it until many years later, and had the resources to learn to cook lamb at home. Now I can’t remember when I first bought it, but I do remember the one time we bought a whole lamb from a farmer and it was handed over fresh and whole, not frozen and butchered into roasts and chops and ground meat, like we usually get. When we were done, we ate the mysterious breast roast, broiled with salt and pepper, that we had hacked out whole and researched later. I’d get another whole lamb just to have that roast again, the one I can never find in grocery stores.

A platonic boyfriend took me to my first Indian restaurant (my first favorite: saag paneer, spinach with homemade cheese), and then my first Vietnamese restaurants. He had more than one favorite: there was the proud chef with a small restaurant in a strip mall, who served both Vietnamese and French dishes, and then the large place, very popular, where I ate a memorable dessert of red beans over chipped ice. A girlfriend introduced me to Ethiopian cuisine. My first mother-in-law taught me volumes about Southern food. With my full faith in her abilities, she served me the first liver I ever ate. At her table, I’d learned that even okra can be delicious. I am confident that I don’t like liver, as much as it would fit my ideal of myself to enjoy organ meat.

I began to knit together what I knew: the relationships among Greek and Turkish and Italian foods, and in the other direction, Italian and low country French. Why Ethiopian food was so familiar to me, the first time I ate it: because Southern food is in large part African. It happened to me again when I had Nigerian food that reminded me of Cuban, Ecuadorian, and Puerto Rican meals I’ve eaten: yellow rice with peas, fried bananas. When I branch outward culinarily, geographically, from the Mediterranean into the spice blends of north Africa and Asia Minor, I think of India, and trade routes. I learned to make sausage while working a meat counter, and made more connections: the need to preserve meat, the trade routes again---Rome, and the word “botulism,” which derives from the Latin for “sausage”---and the spices that recur: ginger, cinnamon, black pepper, coriander, and the most important of all, salt.

I make my own yogurt, and ginger beer, and pickles: not always, but I know how and can do it, for fun, the ability to customize, or to control the quality. I can make dishes from my childhood that I want to recreate, or make with better quality ingredients than is available in their store-bought alternates---lasagna, beef stew, chocolate pudding---but they’re not the bulk of what I eat. I eat brown rice, beets, pickles, lamb, duck, fresh herbs, arugula... I never ate any of these until I was an adult.

Thanks to market forces, there are foods in the world now that simply didn’t exist in my childhood: innovations in fast food, energy drinks, genetically modified foods. I avoid these in favor of the discoveries I’m still making, in the world of traditional foods I’ve yet to discover or master. I had my first tamales at a high school potluck. A classmate’s mother made them, and I was partway through my second when someone told me that you don’t eat the cornhusks. (That’s how good they were.)

Projects like making sausage, or trying tamales for the first time, or harvesting tomatoes for a pot of sauce, can be learning experiences that lead to more change, or one offs, blips in the stream of your steady diet. Sometimes I have to learn to make something more than once. White sauce was one, for me: a friend taught me to make Alfredo sauce, and then I forgot again, until I learned again to make a cheese sauce for baked mac and cheese. It was worth trying again: like tamales. You risk destroying long-held assumptions, as when I learned from Mark Bittman that one of my old favorites to order in Italian restaurants, shrimp scampi, isn’t an authentic Italian dish: “scampi” means “shrimp.” Losing the magic is a small price, in my book, for gaining the power to make a dish myself.

“Shrimp served in the style of shrimp” is one Bubba missed

What did you eat when you were a kid, and was it good? Do you still eat like that, or has your diet changed? For better or worse? How do you define “better” or “worse”---is it flavor, convenience, nutrition, or something else?

What I eat is what I’m made of, and it’s what I sit down to. I face it, then put it in my face. I identify with the food I eat. My parents got an extra freezer so they could take deliveries from the Schwan’s truck. Our extra freezers are for deliveries from the local farmers who raise our meat, and where we tuck extra servings of farm share vegetables, put up fruit from the u-picks, and keep homemade cookies we bake ahead, and give away at the holidays. I’m proud of what’s in my freezer. Our values are in there.

For some, the image of success is an individual who hardly needs to eat: someone who lives on Red Bull, or salad, or who only eats when it’s elegant and convenient to do so. For others, success equates with hedonic reward: the boss is the one who gets to have whatever he wants for dinner, and dessert, too. Do you still eat the way your parents ate? Do you eat the way other people think you do? Do you eat what you want, when you want it? Do you eat the way you want?

The Food Economy of Cities

Is it a waste of resources for urban foodies to garden on their rooftops?

Will Boisvert points out to locavores in “The Breakthrough” that transportation is only 5% of the energy used, on average, to get food on your plate, reducing the locavore dilemma to one of choosing between being a “rather cultic” farm share owner and accepting the efficient solution of factory farmed produce from California. But there’s more value in getting close to your food sources than simply saving fuel, and you don’t have to move to the country to get some of the benefits.

Harvesting your own food, even occasionally, gives you more respect for the land and the people who do farm labor. It’s satisfying on an animal level to see and smell the soil and air, and to taste what they yield. It inspires confidence to serve---and is actually more nourishing to eat---foods that you know well and enjoy. Meeting food where it lives advances that knowledge and pleasure.

Boisvert says he’s an environmentalist, not an agribusiness executive, but the ways in which the author of “A Locavore’s Dilemma” ignores the differences between conventional Red Delicious and heirloom Belles du Boskoop in comparing apples with apples, makes him sound more like the heartless businessman behind institutional cuisine than a passionate foodie. Just as focusing on transportation costs in food production is a red herring to environmentalists, focusing on efficiency in food production is largely irrelevant to people whose priorities include health, social justice, and flavor.

The author is correct that a city’s efficiencies force certain lifestyle standards on people in the city that give them smaller environmental footprints. 24 hour subway service is an efficiency that works for the most populous city in the United States, not so well for the Pioneer Valley. But why not encourage city folks, as Shel Horowitz suggests, to use spaces that wouldn’t be otherwise used? New Yorkers are not likely to drop off the grid entirely. They’re going to grow a few salad vegetables, and hopefully take ownership of their diets in a new way.

Consider those rooftop greens a gateway drug to lining up like “junkies,” as Boisvert describes those of us with farm shares. Some items in the reasonably priced (for organic) share box will represent a challenge at first, but the lifestyle changes of eating locally have made us more resourceful consumers: better educated, more confident, with more real answers to the question, “What’s for dinner?”

Instead of having respect for the people who produce his food, Boisvert thinks that growing your own arugula is work properly done by “Mexicans”, middle class urbanites who do it for the vegetables and a sense of accomplishment are suckers, and CSAs are “the worst food deal imaginable.” He imagines fresh produce as no more nutritious than canned , and a hydroponic operation in a Brooklyn warehouse as locally grown food. But canned food is cooked, which destroys nutrients in fruits and vegetables, and hydro is more factory than farm.

In hydroponics, there’s no terroir to convey the distinctive flavors and nutritive qualities of the soil, making locale irrelevant, and there’s no sun as a free energy input for plants. Instead, there are grow lights and vitamin solutions: micro-factory farming. This is convenient for restaurants and grocers that want delicate greens delivered on a just in time basis, year-round, but as Boisvert points out, it’s not an efficient use of energy to produce food. It also doesn’t teach city folk to respect the origins of their food, but to expect it to conform to the same control and mechanization as other aspects of city life.

Every solution has to be localized, even if it partakes of global solutions. In New York City, foodies seeking ingredients from upscale groceries and farmer’s markets can add local hydroponic salad greens to their options. As well as scouring the city for goods, aspirant urban locavores have their rooftops on which to grow, although there is the concern Horowitz raises, that the air up there is no cleaner than at ground level, and not as clean as the air in California, or the Hudson Valley.

But rooftop arugula and hydroponic mache are additions to, not replacements for, what feeds the vast majority of New Yorkers: the fields of not just California, but the world. The U.S. may be self-sufficient in the staple crops that make industrial food, but the foods we eat fresh, livestock and produce, are increasingly grown in other parts of the world. The USDA puts very little emphasis on the importance of fresh, raw, and green vegetables in our diets, as reflected by the tiny percentage of USDA subsidies that go to garden crops, and the gradual de-emphasis of vegetables in dietary guidelines.

Which brings us to the real issue at hand, the priorities on which we base our lifestyle choices. True urban locavorism may be science fiction (or a future dystopia of vat food), but urban food production on a small scale is currently being practiced, if not for its efficiency, than for other qualities important to people, such as freshness, nutrient density, flavor, and novelty.


---Image of NYC rooftop garden credit: Jeffrey/Flickr

What is food?

Let me ask you: does this look like food to you?

Michael Pollan says to “Eat food. Not too much. Mostly plants.” Yet some non-foods fill the shelves of “health” emporiums and websites. Sites, books, and articles that purport to be about and for good health can’t even get the “food” part of Pollan’s advice right. How do they screw it up so bad?

What is food, anyway? Food isn’t just whatever you can swallow that won’t kill you on the spot. Food is a biological necessity and for humans, it’s a cultural necessity, as well. Everybody eats. And before the advent of industrial “food,” everybody ate food. It was as easy as that. Now, we have to trace our food back to its origins to be sure it is 100% food.

Food is necessary to life, and food is made from living matter. Pollan says to eat “mostly plants.” Besides plants, there are fungi and animals we can eat. The other substances we must ingest regularly to survive are water, sodium chloride (sea salt), and sunshine (or vitamin D). Everything we need to live can come from a diet of living things in our environment: this is what we have always eaten, for more than a million years.

Today’s industrial diet includes multivitamins, energy drinks, and countless foods containing chemical flavors, colors, and preservatives. The very plants and animals in these foods may be genetically modified organisms, or raised on them. Corn, soy, and other animal feeds are among the most common GMOs on the market, and GM salmon is being considered for approval for the US market. Some foods are irradiated, including fresh meat, seafood, eggs, and produce, sprouting seeds, and spices. The US government does not require labeling for GMOs. It does require labeling for irradiated food; the US label for irradiated food is called a “Radura symbol,” and looks like this:

Radura: see "Healthwashing", "Greenwashing"

Vitamin pills include synthetic versions of naturally occurring elements, that are not identical to the natural forms: they are isomer, or mirror images, of the naturally occurring versions. Close, but not so close that the body does not treat them differently, or that they do not have a negative effect on the body when they are incorporated as if they were the real thing. Doctors selling expensive vitamin supplements will happily explain some of the toxic synthetics that they do not use in their pills. Naturally Occurring Standards for vitamins are being proposed by the Organic Consumers Organization.

But supplements aren’t just in pills: this post from The Healthy Home Economist contains info on the dangers of cheap synthetic vitamins added to nut milks. Check for yourself to see if your fortified breakfast cereals, energy bars and drinks, and dietary supplements use these toxic versions of nutrients. Niacin, riboflavin, ascorbic acid, and other common nutrients are synthetic, and not identical to their naturally occurring counterparts.

Activists have been increasingly noting how industrial food and the pharmaceutical industry are becoming less distinct from one another. Carlos Monteiros, writing for the World Public Health Nutrition Association website on industrial food that makes health claims, notes: “In 2010 Tang delivered 20 billion servings in 90 countries. It is very profitable, at 37 per cent, the kind of return usually associated with successful pharmaceuticals.”

With one hand, Kraft Foods and other giant food manufacturers sell us “health foods” like Tang that are secretly toxic, and with another hand that is twice as large, Kraft sells us snack foods that we know are bad for us, but we eat anyway. We think we’re being good when we drink our Tang (or Red Bull, or Slim Fast, or Vitamin Water), but we’re actually drinking poisonous chemical slurries to wash down the rancid, genetically modified, refined products we call “fast food” or snacks. None of this is food, and it’s not simply unhealthy: it’s killing us.

What are the health risks of eating such a diet? Cancer, heart disease, stroke, diabetes... the big killers are industrial foods. And who stands to benefit when the majority of people have nothing else to eat but food that causes disease? Other than food manufacturers, it’s pharmaceutical companies who stand to profit from our misery. Which brings us to another category of non-food: antibiotics.

The word “antibiotic” means “against life.” Antibiotics kill other living things. We use them medicinally to kill bacteria that cause disease. But when they’re used broadly, they breed resistance into the organisms that harm us. Despite the long term implications, farmers continue to use broad spectrum antibiotics and give them routinely to all their livestock, whether they’re healthy or sick, to prevent illness and increase the size of their animals. A short term side effect of antibiotic use in this fashion is that it makes the animals bigger when they don’t devote any resources to fighting infection. The same appears to be true of plants that are routinely sprayed with pesticides. Though we have won regulation for organically raised plants, the USDA has given up on restricting antibiotic use in livestock, leaving it up to the consumer to seek out meat, fish, and dairy that haven’t been fed antibiotics.

Food is made from living things. To be healthy, eat a life based diet. Consider foods from the sea, dark leafy greens, fats, cultured foods, and other fresh foods that are highly nutrient dense as alternatives to your multivitamins and energy drinks, and for breakfast and snacks, the meals we most often eat from packages. Work a little for your food. Know what you’re eating. And keep looking for alternatives to the industrial diet. Maybe you don’t think you like anchovies and kale yet (Kale, Caesar!) But how could anything taste worse than Red Bull?


Image credit: stevendepolo/Flickr

Living Foods

Micro-farming holds new meaning in the kitchen where bacteria, yeast, and plants are encouraged to take root.

Since Kevin stopped eating gluten, I’ve stopped making my own bread, but I used to be in the habit of raising colonies of bread yeast, just to the point where they must have thought they had built quite the civilization, and then popping their whole world into a piping hot oven until it was crisp and steaming through.

A couple days ago, I made yogurt in the crock pot. I do this every ten days or so, when we run low on milk. I make sure to reserve enough yogurt to culture the next batch before heating, then cooling half a gallon to a gallon of milk in the crock pot in preparation for enculturation. I add yogurt to the warm milk and wrap the crock up warmly in a towel, allowing the colonies of bacteria to grow, and thickening the milk overnight to the consistency of pudding.

I keep compost and let organisms have their way with it, assuming they all know better than I do how to turn my kitchen waste back into soil. There is, in fact, a magical heap of rich black dirt in my back yard that used to be banana peels, cabbage cores, and other vegetable detritus.

A few years ago, I made ginger beer using the recipe in Sally Fallon’s Nourishing Traditions. I’m getting ready to do this again, because it’s hot out and I’m craving this beer. It’s mildly alcoholic and very spicy. It takes about a month to make, and begins by setting out a mash of ginger, sugar, and water to culture. Wild yeast from the air will find it and turn it into something else. The first few times I did this, it worked like a charm, so when it didn’t come out right a time after, I could tell from the dearth of signs of life: no bubbles, no good odor, and the color turned gray and dark.

I still fail at my micro-farming on occasion. A jar of beans intended for sprouts will moulder, instead, and have to be thrown away. On rare mornings, I unwrap the crock pot and the cultured milk has not thickened. Kitchen-sized is just about the level of agriculture I can manage: a cup of sprouts, a heap of compost. I have farm shares, but no garden in my tiny yard; not yet. For now I’m happy to divert compostables from the garbage stream, even without having a use for soil enrichment. I only have time to indulge so many of my obsessions at once.

Every once in a while I am caught by surprise by my own cooking, and am reminded of the several steps I mastered to be able to create this dish that I used to have to go out to get any version of. It happened last night as I ate the last serving of sprouted, spicy chickpeas with rice and kale and yogurt for dinner. It is a good example of what I consider comfort food today: we’ve been eating this spicy chickpea dish for years and know that it always tastes best after it’s been in the fridge for several days, letting the spices sink in. As I ate it last night, it was spiced and cooked to my taste, nourishing to my own idiosyncratic and exacting standards, and made fresh from local ingredients. I brought the kale home from the farm, sprouted the peas, roasted the cumin seeds, cultured the milk, steamed the rice. I know it takes exactly 40 minutes to get perfect brown basmati rice from one particular saucepan and precise measures of grain and water. I’ve got the yogurt down to a science, too. All combined, it is indistinguishable from magic. Arthur C. Clarke would approve.


Photo credit: little blue hen/flickr

Meat and potatoes

Meat and potatoes have gotten a bad rap over the years, and they don’t deserve it. I’ve changed how I source and prepare my food so that I can be sure it’s good, healthy food, all the way to its source. Your meat and potatoes are probably going to kill you, but it’s not for the reasons you might think.

Frying potatoes in freshly rendered suet

Let’s start with the potatoes. How do you take your spuds: pre-fried and then individually quick frozen? Pre-fried, frozen, and then refried? Mash from a box? Unless you’re buying organic, chances are your convenience potatoes are grown with an eye for convenience to the supply chain rather than nutrition and flavor. Conventional agricultural practice requires so many toxic pesticides that potatoes are on the EWG’s “dirty dozen” list of vegetables you should never buy from conventional growers. Who does buy from conventional growers are the commercial producers of potato products: the companies that sell you frozen fast food French fries, hash browns, potato chips and other industrial potato products. And it’s not just the cheap meals that are made with conventional potatoes: just about every restaurant uses conventional produce and frozen convenience foods. Whether you’re washing down drive-thru hash browns with coffee, having a bag of chips with your sandwich, or order a baked potato with your steak dinner, the potato is likely to have been conventionally grown in a monoculture of Russet Burbanks that are sprayed with poisons, as well as being genetically modified to make their own pest killing chemicals.

Doesn’t that sound delicious?

Then there’s the frying oil. If you’re old enough and were raised within a few miles of a McDonald’s, you can remember what potatoes fried in beef fat smell like. According to “Fast Food Nation” author Eric Schlosser, for decades McDonald’s used a mixture of mostly beef fat with some cottonseed oil to fry their famous shoestring potatoes. In 1990, they switched to pure vegetable oil, although they still add “natural flavor” from “an animal source” to their French fries to evoke that beefy flavor and odor. Vegetable oil might be a step up from shortening, which really will kill you, but it’s still several steps back from the healthiest frying choice: their original, beef fat.

People have only started using large amounts of vegetable oils recently. In antiquity, we ate oils from fruits like the olive, which are evidently oily to the casual observer, and can be pressed by hand. The kinds of vegetable oils used today in great quantities, like canola and cottonseed, are extracted from tiny, hard seeds using pressure and heat, changing the chemical structure of the oil and generally making it rancid. Rancid oils are carcinogens. Wellness Mama’s blog post on why you should never eat vegetable oil or margarine includes a flow chart the describes the process of manufacturing vegetable oil. Margarine is typically made from hydrogenated vegetable oil (like Crisco) and has had its fats warped in such a way that they are recognized as harmful: New York City banned trans fats in city restaurants in 2008.

Dr. Mercola points out that Crisco was originally developed for candlemaking, but when that industry declined in favor of electric light, they began marketing it as a healthy alternative to saturated animal fats. Suet has also been used in candlemaking. It is very firm and waxy, and once rendered, is snowy white in color. Old-school cooks in the South and elsewhere swear by rendered animal fats for the flakiest pie crusts and light, crispy fried fish.



Two hundred years ago in Ireland, a family could support itself in good health on an acre of potatoes and a milk cow. Potatoes are a nutritious food, not only energy dense, but full of potassium, vitamin A, protein, and fiber. Raw dairy supplied more protein and other vitamins, as well as the saturated fat essential to life. 

Traditionally raised and prepared pork ribs, collards, and fried potatoes

A hundred years ago, people ate virtually no vegetable oils, and the average American ate about 18 pounds of butter a year. Today, people eat half that amount of butter, but have added 70 pounds of vegetable fat a year to their diets.

The idealized diet in the West now looks like a meal you can buy at McDonald’s: a small amount of lean flesh from grain fed animals (like a chicken breast or beef patty), and the rest of the diet being made up of high-density vegetable fat, like cooking oil, and carbohydrates from vegetable sources, either naturally dense or made so with refining: the white flour bun, soda, and fries. This is a long way from a buttered roasted potato, as it was commonly eaten and enjoyed two hundred years ago, in every regard: ratios, sources, methods, the length and complexity of the chain from soil and sun to dinner plate.
This week, I made a dinner of French fries fried in freshly rendered beef fat, and slow-cooked pork ribs, with a side of slaw. The next night, I ate the leftovers with some garlicky collard greens. The fried potatoes were surprisingly light, not greasy, and the scent reminded me of how fries used to taste when I was a kid. The ribs, from a locally raised pig that foraged, were strong in pig flavor and muscle fiber, not mushy like grain fed pork can be after slow cooking. The meat was delicious and tender and pulled away from the bone cleanly.

This weekend, having ground beef, bacon, mushrooms, Cheddar, suet, and potatoes all on hand, I will probably make a gluten-free equivalent of the fast food classic: a beef burger with all the fixings, and a large serving of French fries. The meat isn’t going to kill us, any more than the fat will, because we’re supposed to eat animals that lived naturally. The ground beef and tallow both came from a grass-fed bull. I might eat some kale with it, but I don’t need to add greens to redeem this meal. Food made the right way, all the way back to its origins in the Earth, will nourish, and I can trust my senses to tell me when I’ve had enough of any part of it. A restaurant meal can end in bloat and regret, but this never seems to happen when I make it myself from scratch.

A meal of conventionally raised meat and potatoes can look identical to one prepared with the right ingredients. Thanks to the flavor industry, you may even be fooled into thinking they taste very similar. Yet the two meals can be different in every important and measurable way, from its genetics, to the health of the organisms when they were alive, to its current chemical composition and nutritional profile. These differences extend to including whether the two meals in question---one produced traditionally, the other, produced industrially---will feed you or poison you, and in what measure they will satisfy and nourish, or discomfort and deplete.

Industrial Imperialism: Exporting the Flavor of America

In Japan, children are taught about healthy eating from early school age, in a unit called shokuiko, or “food education.” Last year it was reported that McDonald’s, home of the Happy Meal, now produces food education materials used in schools in Japan. According to Dr. Yoni Freedhoff, family physician and health blogger, the American fast food giant is hoping that Japanese school children “will associate McDonald's branding of their healthy eating classes, and hence McDonald's as a whole, with healthy eating.”

McDonald’s is selling the values and flavor of the West: America’s most important export. In China, McDonald’s presents its food as being of the highest quality. Given the recent history of food recalls from China due to tainting and corruption, (would you buy organic from China?) it would be ironic, if not for all of the victims who are taken in by the commercial food producers’ claims.

There have always been dangers inherent in food. We must eat or we die, but eating the wrong thing, once, can be a fatal mistake. Worse is when we eat something continuously, sensing no harm, only to find out that the dangers accumulate over time with few or no symptoms. Smoking a cigarette won’t kill you. Smoking a pack a day for ten years won’t even kill you. But we know that cigarettes contain dangerous toxins, and that people who smoke for decades are much more likely to develop certain diseases. Saccharine, Red #5, and other famously toxic food additives didn’t taste like poison to fans of Tab and the old red M&Ms.

Products with known health dangers, like tobacco cigarettes and infant formula, were once far more popular in the US than they are today. In the 1970s, more than half of adults smoked cigarettes. Breastfeeding, once the only choice for feeding infants, came to be regarded as practically unnatural once infant formula became widely available. A new cultural wave of breastfeeding awareness and celebration has been breaking against that corporate front for more than a generation.

Since then, both of these products have been more aggressively marketed in other countries, where the common wisdom had not yet developed against these new dangers. Rising middle classes, like the ones in India and China, want what has been so successfully sold to the middle classes who existed before them. A Big Mac and a Marlboro is the flavor of America. Even infants can suckle at rubber teats full of chemicals, and their mothers convinced that this is better. 

Don’t look down your nose at them: we were convinced to do exactly the same things, here. Look at pictures from the 1970s and be reminded of how, in the course of an American century, cigarette smoking went from uncommon to ubiquitous and back to uncommon again.


Today, a similar war is being pitched against fast food. New York City bans trans fats, and San Francisco bans Happy Meals. Yet, most people still eat fast food in this country, still wash it down with carcinogenic beverages. (Again, are you surprised?) 


They’re clamoring for them, say the multinationals who sell poison, cheap and tasty. The people want caramel color made using ammonia and that causes leukemia. If they didn’t want it, they’d buy something else.


Are you buying it?

Photo credit: nelo_hotsuma